EMOTIONAL BAGGAGE: British airports reject anti-animal cruelty advertisement
Animals reared for the global leather industry are deprived food and water during demanding journeys to slaughterhouses, are often electroshocked and even beaten to death.
MOHSINA DODHIYA: Airport authorities claim the anti-animal cruelty advert is too political and can potentially evoke ‘negative customer reaction’. Every UK airport has refused to display PETA’s anti-leather advertisement, the vegan charity claims. The animal rights organisation created a “Cruelty Doesn’t Fly” campaign to educate travellers on the impact of their fashion and accessory choices.
The group asked airports to carry the message on their luggage trolleys at the terminal. The image – featuring a cow turned into a leather handbag – asks travellers “was she killed to make your carry-on?” However, every single airport rejected the advert, on grounds of it being “political” or capable of evoking “potential negative customer reaction.”
The charity faced similar rejections in other countries as well. Queenstown Airport authorities refused to grant permission to run the advert citing that the message may be “political, unethical, evangelical” or “prejudicial to a business carried on at the airport”. The Bozeman Yellowstone International Airport (BZN) also initially refused to run the ad. However, PETA’s insistence that such a ‘move would be unconstitutional’ saw the ad appearing on airport trolleys in the US…
The leather industry is heavily criticised for not only its detrimental environmental impact, but also its inhumane animal welfare implications… Animals reared for the global leather industry are deprived food and water during demanding journeys to slaughterhouses, are often electroshocked and even beaten to death, an undercover PETA exposé revealed…
“The public deserves to know that behind every leather bag is a sensitive individual who died a painful death,” PETA Director Elisa Allen said in a statement. “Vegan leather doesn’t come with the emotional baggage of knowing an animal was killed for it, so PETA calls on everyone to consider the gentle cows who are carved up for leather and stick to cruelty-free carry-ons”…
Meanwhile, vegan leather made from innovative materials such as cactus leather, cork, pineapple leaves, apples and recycled rubber, are better alternatives that not only spare lives of the animals but also are better for the planet. SOURCE…
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